Website Traffic Building: Digital Sponsorship Program + eNewsletter

Digital Sponsorship Program

This is the SMM’s #1 product for building brand recognition and positioning. Period. First of all, it’s limited to only 8 advertiser partners per month. Second, it spans two powerhouse websites with jumbo banner sizes and two weekly editions of our enewsletter – the SMM Monitor.

This pervasive branding campaign includes:

  • Sitewide rotation of high-impact ad banners* on SalesandMarketing.com 
  • Sitewide rotation of high-impact ad banners* on SMMConnect.com
  • Monthly rotation in SMM Monitor eNewsletter
  • Your logo in digital sponsorship recognition box on both websites
  • Recognition in dedicated half-page ad appearing in Focus Reports from              the same quarter as your digital sponsorship (see example to the right)

*Included banner sizes are 970×250, 300×600 and 300×250 (for mobile and eNews only)


   Rates

   Digital Sponsorship Program (1 month):      $2,500


   Metrics

  • Sitewide rotation of 20% SOV. 
  • 37,000 impressions per month. 
  • Average banner CTR: 1.2 – 1.5%

SMM Monitor eNewsletter

This popular eNewsletter provides relevant news and business intelligence to nearly 26,000+ sales and marketing executives.

The quick-read format, combined with the newsletter’s reputation for disseminating top-notch content, makes the SMM Monitor a savvy choice for sales training, enablement, technology and incentive providers to reach a core audience ready to act on sales growth initiatives.

All monthly digital sponsors enjoy excellent exposure through regular rotation of their 300×250 banners in that month’s SMM Monitors (included in the cost of the digital sponsorship – the sponsor’s banner appears in a minimum of four issues over the month). 

Text ads may be purchased on a monthly or single issue cadence – these include 70-80 words and 1-2 hyperlinks and are an effective way to issue a CTA to SMM Monitor readers in a native ad format. 


    Rates

   Text Ad (1 issue):      $275
   Text Ad (1 month):    $1,100 (runs in a minimum of four issues)


   Metrics

  • Opt-in Subscribers: 26,000+
  • Average Open Rate: 20.5%
  • Average banner CTR: 0.3 – 0.8%