Brand Recognition/Preference: Digital Sponsorship Program + eNewsletter
Digital Sponsorship Program
This is the SMM’s #1 product for building brand recognition and positioning. Period. First of all, it’s limited to only 8 advertiser partners per month. Second, it spans two powerhouse websites with jumbo banner sizes and two weekly editions of our enewsletter – the SMM Monitor.
This pervasive branding campaign includes:
- Sitewide rotation of high-impact ad banners* on SalesandMarketing.com
- Sitewide rotation of high-impact ad banners* on SMMConnect.com
- Monthly rotation in SMM Monitor eNewsletter
- Your logo in digital sponsorship recognition box on both websites
- Recognition in dedicated half-page ad appearing in Focus Reports from the same quarter as your digital sponsorship (see example to the right)
*Included banner sizes are 970×250, 300×600 and 300×250 (for mobile and eNews only)
Rates
Digital Sponsorship Program (1 month): $2,500
Metrics
- Sitewide rotation of 20% SOV.
- 37,000 impressions per month.
- Average banner CTR: 1.2 – 1.5%
SMM Monitor eNewsletter
This popular eNewsletter provides relevant news and business intelligence to nearly 26,000+ sales and marketing executives.
The quick-read format, combined with the newsletter’s reputation for disseminating top-notch content, makes the SMM Monitor a savvy choice for sales training, enablement, technology and incentive providers to reach a core audience ready to act on sales growth initiatives.
All monthly digital sponsors enjoy excellent exposure through regular rotation of their 300×250 banners in that month’s SMM Monitors (included in the cost of the digital sponsorship – the sponsor’s banner appears in a minimum of four issues over the month).
Text ads may be purchased on a monthly or single issue cadence – these include 70-80 words and 1-2 hyperlinks and are an effective way to issue a CTA to SMM Monitor readers in a native ad format.
Rates
Text Ad (1 issue): $275
Text Ad (1 month): $1,100 (runs in a minimum of four issues)
Metrics
- Opt-in Subscribers: 26,000+
- Average Open Rate: 20.5%
- Average banner CTR: 0.3 – 0.8%
