Brand Recognition/Preference: Digital Sponsorship Program + eNewsletter

Digital Sponsorship Program

This is the SMM’s #1 product for building brand recognition and positioning. Period. First of all, it’s limited to only 8 advertiser partners per month. Second, it spans two powerhouse websites with jumbo banner sizes and two weekly editions of our enewsletter – the SMM Monitor.

This pervasive branding campaign includes:

  • Sitewide rotation of high-impact ad banners* on 
  • Sitewide rotation of high-impact ad banners* on
  • Monthly rotation in SMM Monitor eNewsletter
  • Your logo in digital sponsorship recognition box on both websites
  • Recognition in dedicated half-page ad appearing in Focus Reports from              the same quarter as your digital sponsorship (see example to the right)

*Included banner sizes are 970×250, 300×600 and 300×250 (for mobile and eNews only)

Placement Type

2024 Rate

Digital Sponsorship Program (1 month)


Digital Sponsorship: METRICS

  • Sitewide rotation of 10% SOV (minimum). 

  • 37,000 impressions per month. 

  • Average banner CTR: 1.2 - 1.5%

SMM Monitor eNewsletter

This popular eNewsletter provides relevant news and business intelligence to 26,000+ sales and marketing executives.

The quick-read format, combined with the newsletter’s reputation for disseminating top-notch content, makes the SMM Monitor a savvy choice for sales training, enablement, technology and incentive providers to reach a core audience ready to act on sales growth initiatives.

All monthly digital sponsors enjoy excellent exposure through regular rotation of their 300×250 banners in that month’s SMM Monitors (included in the cost of the digital sponsorship – the sponsor’s banner appears in a minimum of four issues over the month). 

Text ads may be purchased on a monthly or single issue cadence – these include 70-80 words and 1-2 hyperlinks and are an effective way to issue a CTA to SMM Monitor readers in a native ad format. 

Placement Type

2024 Rate

eNewsletter Text Ad (1 issue)


eNewsletter Text Ad (1 month, min. of 4 issues)


eNewsletter Text Ad: METRICS

  • Opt-in subscribers: 26,000+

  • Average open rate: 20.5%

  • Average banner CTR: 0.3 - 0.8%