Lead Generation: Webinars
Fill your sales pipeline with continual weekly leads through SMM Connect webinar sponsorships
SMMCONNECT.COM is where sales and marketing leaders and professionals go to network, learn, and find the resources they need to survive in an ever-changing, highly competitive business landscape. Showcase your expertise, generate quality leads, and build valuable brand exposure with this influential audience.
Custom Sponsored Webinar
- Your custom content + chosen speaker
- Publication of your white paper or eBook on SMM Connect website
- Registration lead list
- Marketing campaign
- SMM-provided producer for live event
- Promotion as sponsor (logo placement on registration page, PPT slide during event)
- 300×250 banner on registration page
- Permanent archiving in SMM Connect’s webinar recordings, for ongoing lead delivery
Turnkey Sponsored Webinar
- Your custom content + chosen speaker
- Publication of your white paper or eBook on SMM Connect website
- Registration lead list
- Marketing campaign
- SMM-provided producer for live event
- Promotion as sponsor (logo placement on registration page, PPT slide during event)
- 300×250 banner on registration page
- Permanent archiving in SMM Connect’s webinar recordings, for ongoing lead delivery
“We’ve done webinars with many other organizations. This was by far the best experience and most fruitful of them all to date.”
“We have been getting such tremendous feedback from our teams (especially Sales!) on how well these webinars are performing for us. We’re very excited!”
Custom Sponsored Webinars: Bring in your experts to demonstrate even greater authority and marketplace visibility
SMM Connect’s custom sponsored webinars are SMM’s most popular content marketing channel — and for good reason. It’s the place to be to showcase your expertise or share your latest research, as well as generate hundreds of ongoing, targeted leads for your sales pipeline.
Webinars are promoted not only through the SMM Connect website, but also by email to our entire community of SMM subscribers and SMM Connect members (50,000+ unique users), as well as through our social media channels (26,000+ followers).
The custom sponsored webinar package includes:
- Marketing of your topic and your speaker to achieve optimal registration rates – this includes dedicated email promotions and social media promotions through SMM’s various channels.
- Complete list of registrants with contact information, including ongoing leads from the on-demand webinar recording (additional demographic fields include company name, company size by employee count and annual revenue, job title, industry and department)
- Promotion as the sponsor in all pre-webinar marketing efforts and during the live webinar (including your logo on the webinar registration/recording page and a dedicated PPT slide featuring your logo and CTA during the webinar – you provide or we can design!)
- Additional lead-generating 300×250 banner on webinar registration page
- Opportunity to publish a white paper, eBook, or similar content asset (PDF) for promotion in conjunction with webinar ($3,000 bonus value!)
Rates
1 Sponsored Webinar: $7,500
2 Sponsored Webinars: $7,000 each
3 Sponsored Webinars: $6,500 each
4 Sponsored Webinars: $6,000 each
Metrics
- SMM Connect webinars generally see between 200-300 webinar registrants, with 20-30% day-of attendance.
- Webinars and bonus published assets live on the site in perpetuity – on-demand recordings and downloads generate 100s more leads, delivered to sponsors weekly.
Turnkey Webinars: No Speaker? No Problem. Turn to us for help
SMM Connect’s turnkey lead-generating webinars are the easiest path to hundreds of targeted leads, providing immense exposure for your brand. We promote, organize, manage and facilitate an expert-led webinar, while you sit back and watch the leads flow in for your sales team.
The turnkey sponsored webinar package includes:
- Marketing of your turnkey webinar to achieve optimal registration rates – this includes dedicated email promotions and social media promotions through SMM’s various channels.
- Complete list of registrants with contact information, including ongoing leads from the on-demand webinar recording.
- Promotion as the sponsor in all pre-webinar marketing efforts and during the live webinar (including your logo on the webinar registration/recording page and a dedicated PPT slide featuring your logo and CTA during the webinar – you provide or we can design!)
- Additional lead-generating 300×250 banner on webinar registration page
Rates
Turnkey Webinar: $5,000 each
Webinar Ad Pod*: $1,495 each
*An ad pod is a hyperlinked image that appears on attendees’ screens during a webinar to communicate your CTA and enable participants to click through to any URL to facilitate further engagement with your company.
Metrics
- SMM Connect webinars generally see between 200-300 webinar registrants, with 20-30% day-of attendance.
- Webinars and bonus published assets live on the site in perpetuity – on-demand recordings and downloads generate 100s more leads, delivered to sponsors weekly.