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2025 Rates Summary + Production Specs

 Marketing Channel Marketing Goals Met
  Placement 2024 Rate
Brand Recognition/ Preference Lead Generation Website Traffic Building
Focus Reports X X Full-page Display Ad $2,950
Custom sponsored Focus Report $Variable (ask your account executive)
Content Marketing X   X One-page article (625 words) $1,500
Two-page article (1,200 words) $3,000
Sponsored Custom Webinars X X X 1 Sponsored Custom Webinar $8,000
2 Sponsored Custom Webinars $7,500 each
3 Sponsored Custom Webinars $7,000 each
4+ Sponsored Custom Webinars $6,500 each
Turnkey Webinars X X X 1 Turnkey Webinar $6,000
Webinar Ad Pod $1,495
White Paper Subscriptions X X X 3-Month Subscription $4,000
6-Month Subscription $6,000
12-Month Subscription $9,900
Digital Sponsorship Program + eNewsletter X   X Digital Sponsorship Program (1 month) $2,500
Text Ad (1 issue of SMM Monitor) $275
Text Ad ( 1 month/4 issues of SMM Monitor) $1,100
Retargeting X   X 400-click campaign $2,400 ($6/click)
HTML Emails X X 1 HTML Email $2,400
2 HTML Emails $2,200 each
3 HTML Emails $1,900 each
4+ HTML Emails $1,500 each

 

2025 Production Specs

Placement Type

Materials required

Material specifications

Submission deadline

Production notes

Focus Report Display Ad (full-page)

Print-ready PDF file

Display ad size: 8.0x10.75" (no bleed required)

Digital Sponsorship

3 banner ads and 1 high-res company logo

Banner sizes include:

  • 970x250

  • 300x600

  • 300x250

3 business days prior to launch date

  • GIF and JPEg files only

  • 150KB max file size per banner

  • 3rd party ad serving is allowed.

  • Banners must have a border line around the perimeter of banner space. 

Text Ads (SMM Monitor)

Copy and hyperlinks

Text ads may be up to 70-80 words plus 1-2 hyperlinks. No graphics included. 

3 business days prior to launch date

Retargeting

12 or fewer banner ads

All standard IAB banner sizes supported

3 business days prior to launch date

  • GIF and JPEg files only

  • 150KB max file size per banner

  • 3rd party ad serving is allowed.

  • Banners must have a border line around the perimeter of banner space. 

HTML emails

HTML file, subject line, and emails for recipients of test send

HTML file should be minimum of 600-800 pixels wide. 

3 business days prior to launch date

  • No flash content

  • Physical address must be included in footer.

  • Place any tracking tags in HTML file prior to submission.

Turnkey Webinar Sponsorship

High-res company logo + URL, sponsor slide, 300x250 banner ad. Names/emails for recipients of lead lists. 

ASAP after confirming sponsorship

Materials may be submitted online via this form. 

Custom Webinar Sponsorship

All of the above, as well as webinar title/ description and speaker details. 

ASAP after confirming sponsorship (6-8 weeks prior to webinar date)

Materials may be submitted online via this form. 

White Paper Subscription

High-res company logo + URL, asset in PDF format and introductory copy for download page. Names/emails for recipients of lead lists. 

Please ensure that your asset is content-driven and does not contain overt sales-oriented language. 

5 business days prior to launch date

Materials may be submitted online via this form. 

Submit all deliverables for digital placements, as well as any production-related questions, to Tony Kolars: Tony@SalesandMarketing.com.