Lead Generation: Webinars

Custom Sponsored Webinars: Bring in your experts to demonstrate even greater authority and marketplace visibility

SMMConnect’s custom sponsored webinars are SMM’s most popular content marketing channel — and for good reason. It’s the place to be to showcase your expertise or share your latest research, as well as generate hundreds of ongoing, targeted leads for your sales pipeline.

Webinars are promoted not only through the SMMConnect website, but also by email to our entire community of SMM subscribers and SMMConnect members (50,000+ unique users), as well as through our social media channels (26,000+ followers).

The custom sponsored webinar package includes:

• Marketing of your topic and your speaker to achieve optimal registration rates – this includes dedicated email promotions and social media promotions through SMM’s various channels. 
• Complete list of registrants with contact information, including ongoing leads from the on-demand webinar recording (additional demographic fields include company name, company size by employee count and annual revenue, job title, industry and department)
• Promotion as the sponsor in all pre-webinar marketing efforts and during the live webinar (including your logo on the webinar registration/recording page and a dedicated PPT slide featuring your logo and CTA during the webinar – you provide or we can design!)
• Additional lead-generating 300×250 banner on webinar registration page
• Opportunity to publish a white paper, eBook, or similar content asset (PDF) for promotion in conjunction with webinar ($3,000 bonus value!)

Turnkey Webinars: No Speaker? No Problem. Turn to us for help

SMMConnect’s turnkey lead-generating webinars are the easiest path to hundreds of targeted leads, providing immense exposure for your brand. We promote, organize, manage and facilitate an expert-led webinar, while you sit back and watch the leads flow in for your sales team. Our experts are authors and thought leaders and by sponsoring their webinars, you are also forming a relationship with them and connecting to their customer databases.

The turnkey sponsored webinar package includes:

• Marketing of your turnkey webinar to achieve optimal registration rates – this includes dedicated email promotions and social media promotions through SMM’s various channels. 
• Complete list of registrants with contact information, including ongoing leads from the on-demand webinar recording.
• Promotion as the sponsor in all pre-webinar marketing efforts and during the live webinar (including your logo on the webinar registration/recording page and a dedicated PPT slide featuring your logo and CTA during the webinar – you provide or we can design!)
• Additional lead-generating 300×250 banner on webinar registration page