Editorial Product Advertising and Calendar
Advertising in SMM’s Editorial Products
Quarterly Basis
SMM functions on a quarterly basis. There is a minimum of two digital Focus Reports in each quarter. Advertisers can purchase full-page display ads in one or both reports.
- The reports are transmitted to SMM’s combined database of 67,000+, plus promoted digitally and on social media.
- They also are promoted in the weekly SMM Monitor eNewsletter, initially in the report’s entirety, followed by promotions of the individual feature articles until the next report is transmitted.
- Following transmission of a report, all feature articles in it are transmitted at least once until the next report is transmitted. Logos with a short promotional blurb of all the advertisers in the original report are linked to each advertiser’s website and presented in a full-page ad in the report.
- All reports, with all ads, are archived on SMM’s website.
Sponsored Articles
SMM’s multiple editorial platforms provide marketers a variety of options to convert existing materials to marketing assets.
Additionally, marketers can team up with SMM editors and/or writers to create marketing content.
Pricing is variable and negotiable, starting at $1,500 for a one-page article of roughly 750 words to two-page article of approximately 1,500 words for $3,500. Pages can be added for display ads, sidebar article and other materials.
These are transmitted as stand-alone to the entire database and promoted with HTML blasts, on social media, on both websites and in the weekly Monitor.
If the topic of a sponsored article fits within the scope and timing of a SMM Focus Report, the article will be considered for inclusion in that report.
Additionally, a lead-gen component can be built in with the article containing a request for a download of a whitepaper, eBook or similar product that generates complete contact and company demographics.
